Cheese Weasel ConQuest 2015

It’s that time of year again!  Gen Con is on the horizon.  And with Gen Con comes the 2015 ConQuest from Cheese Weasel Logistics.  For those of you who have played in the past, things will be pretty much the same this year as last year with a few noted exceptions.  For those who haven’t participated in the past, now is your chance to drive hundreds of convention-goers to your booth at Gen Con.  Here’s how it works:

The program has five elements available for companies to participate in. 

         The Basic Game (where every company starts);

         Daily Games;


         Company of the Day; and

         Daily Game Sponsorship

The Basic Game

We at Cheese Weasel will create up to 5 full-color cards each representing a quest chain that the convention-goer is trying to complete.  Each card has the company name, logo, and booth number of up to ten participating exhibitors.  The convention-goers playing the game will receive the cards from our starter booth outside the Exhibit Hall.  Each player will then visit the booths of the participating companies.  When the player comes to your booth, you may ask them to complete a task for you – that could be a game demo, hearing a product spiel, giving an opinion, or something more unique – whatever you feel gives them the best impression of you and your products.  (Note, though, that you cannot require them to make a purchase.)   Once the player has completed what you have asked of them, you will punch their quest card over the top of your company’s logo using a unique punch that we will provide you.  We also have an App that players can use which contain the cards on it, so instead of providing a punch on their cards, you may need to show the player a card with a QRcode on it so they can scan it.  

Once the convention-goer has gotten the punches, or QRcodes, from all of the companies on a quest card, they will fill in the contact information on it and bring it back to our starter booth.  It’s now a raffle ticket used in the prize drawing on Sunday.  Every card the convention-goer completes becomes another chance for them to win the prize.  The majority of our players complete all the quest cards.

So what’s the prize?  Well, here’s where the huge incentive comes in.  We ask each participating exhibitor to donate some of their product in order to compile this incentive.  It doesn’t have to be a huge amount, but anything that makes it more valuable is encouraged – rare/out-of-print product, signed products, special editions, etc.  We do ask that companies donate at least three items since we have a First, Second, and Third place drawings and we would like to provide one of your products to each winner.

With each company providing their product for the incentive, the prize pool often reached over $12,000.  This incentive is what draws the traffic to the game and makes it a success – which in turn helps make your Gen Con sales and experience a success!     

The Daily Game

The Daily Games are an option for participating Basic Game exhibitors to get more specific hits with players.  We have 5 Daily Games in all, Wed through Sun.  At a separate kiosk, each day there will be a new Daily Game featuring the participating companies that have signed up.  The Daily Games are puzzles that use information about your company – matching companies with products, identifying logos, anagrams of company names, etc.  The players of the Daily Games will work with the same companies every day – a repetition that builds familiarity.   There is a separate drawing every afternoon for the Daily Games and the prize of games (donated from both the Daily Game sponsor and a collection of other days companies would like to donate) plus each Daily Game winner will receive a badge for next years Gen Con. 


We offer advertising on the back of our quest cards – like little walking bulletin boards! As part of the Basic Game we hand out 2000 cards for each of the 5 quest chains, so 10,000 cards in all.  Since we have 5 quest chains we can provide 5 different advertising spaces, one (1) for each card.  This form of advertising has some cost effective advantages:  The ads are more focused on convention-goers who will also visit your booth; they stay in the hands of those convention-goers for the whole convention.  All ads are also put into out app so they are seen by ConQuest players who use the app.

Company of the Day

Two companies will be featured on each of the following days of the convention:  Wed/Sun, Thurs, Friday and Saturday.  On their designated day(s), Companies of the Day have a featured banner in the ConQuest hallway booth, the opportunity for an information piece to be handed out with the Quest Cards and a separate display of their products in front of the prize display.  

Daily Game Sponsorship

The sponsor of our Daily Games has their banner or poster displayed at the Daily Games station throughout the convention.  Their logo appears on every Daily Game puzzle.  Their products are featured in the Daily Game drawing (if donated) and they receive a shout out at each day’s afternoon drawing.  At the Wednesday ConQuest event, or as we call it Weasel Wednesday, The Daily Game Sponsor has a game that features their company alone. The sponsor is automatically one of the Daily Game companies without paying the additional $40/$55 fee.

What’s In It For You:

Increased traffic to your booth! This program has consistently brought in hundreds/thousands of players who will be paying specific attention to your booth and your products as they play the game. It’s not a passive program where they can just drift by and look, they must interact with your company in order to play.

Additional exposure for your company! The participating exhibitors, logos, and product highlights are displayed at the quest starter booth, which is in a high-traffic, common area outside the exhibit hall. Products donated for prize support will have a prominent display in our starter booth, outside the exhibit hall as well. Participants in the Daily Game, Advertising, Company of the Day, and Daily Game Sponsorship will have additional exposure that can highlight specific products, company logos, and taglines.

This high-profile, well-established program is fully endorsed and actively sponsored by Gen Con, who promotes the game in many ways including great marketing exposure, and support for our presence in high-traffic areas. We make it easy to play, providing everything you and the convention-goer will need.  It’s a low-maintenance, low-budget, and fun way to obtain all these benefits!

What We Need From You:

If you decide to participate in the ConQuest, we will need to get the following from you:

     A participation fee (see cost schedule below)

   A donation of product for prize support (a few pieces) along with the estimated retail value of the product. Signed, rare and limited prizes are always desirable and really increase the incentive for players

     Retail value of the donated prize support

     Digital version of company logo. (300dpi JPEG is best)

     Your company website for our App

     Listing of any highlights you want promote at Gen Con for our App

   A designated contact person from your company to be the point person for this program

     The name of your company as you would like it to appear on our marketing materials


Where/When/How Much?

Where: Contact us at or 703-447-3095 to sign up.

 When: Until we are full...see below for priority pricing

 How Much: Not much…see below. 


Priority Deadline

June 12

Final Deadline

July 3

Basic Game



Daily Game






Company of the Day



Daily Game Sponsor